Self-Service Kiosks: Supporting Branch Transformation in an Increasingly Digital World
In an increasingly digital world, financial institutions are shifting gears to modernize and evolve with the changing needs of their client, and as clients’ expectations evolve, the more important an FIs omnichannel strategy becomes. The branch can no longer function simply as a transaction-based facility. Rather, consumers are looking for multifaceted experiences that use digital tools to successfully enhance the ‘self-service’ environment. The omni-channel strategy must incorporate a means of consistency across all platforms and therefore, the branch transformation process must carefully consider all touch-points of a consumer’s experience.
